Designed by Apple in California

Designed by Apple in California
26 Dec 16

I received this book for Christmas from one of my nephew’s. I was blown away when I realised what I was unwrapping. But to be fair I get pretty excited unwrapping anything from Apple..!!

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It felt a little bit like unwrapping Russian dolls to be honest. There was so much packaging..!! A bit of overkill by Apple I think.

Once finally unpacked I had the book in my hands. First impression was very positive. It felt a quality product and looked pretty special.

The book itself has a very nice off-white cotton style cover with embossed writing down the spine.

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For some strange reason the first few pages are either blank or have a one line on them?? The first and only piece of text is an introduction by Jony Ive.

This surprised me, as I thought that there would be descriptive information with all the photographs and perhaps a bit more detail surrounding the wonderful world of Apple..!!

However the 300 pages in the book are absolutely stunning..!!

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They contain photographs of the Apple products starting with the 1998 iMacs and going thought to the Apple Pencil.

Although the quality of this book is of a very high standard, I think I am a bit disappointed overall due to the lack of written content.

Im sure this will still look impressive on my coffee table though.

Brought to you courtesy of Philip Birch

Author

Paul Wright

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